Privacy Policy

01Overview

This Privacy Policy explains how AFORCE Hydration, Inc. (“AFORCE,” “we,” “us”) handles information when you visit drinkaforce.com, purchase our products, join our community, or otherwise interact with our websites and services (the “Services”).

The AFORCE OS application, membership platform, and any health- or readiness-related data are governed by separate, more specific notices. See the AFORCE OS Privacy Policy and the Health Data Policy. Where those notices conflict with this one for the AFORCE OS, the more specific notice controls.

02Information We Collect

We collect information in three ways: information you provide, information collected automatically, and information from third parties.

Information you provide

• Contact and account details — name, email, phone number, shipping and billing address, and any profile information you choose to add.
• Purchase information — items ordered and order history. Payment card numbers are collected and processed by our payment processors; we do not store full card numbers.
• Communications — messages you send to support, survey responses, and content you submit to community features.

Information collected automatically

• Device and usage data — IP address, browser type, device identifiers, pages viewed, referring pages, and interactions with the Services.
• Cookies and similar technologies — described in Section 3 and in our Cookie Policy.

Information from third parties

We may receive information from payment processors, shipping carriers, analytics and advertising partners, and platforms you use to interact with us (for example, if you engage with our social accounts).

03Cookies

We use cookies and similar technologies to keep the Services working, remember your preferences, measure performance, and support marketing. You can control non-essential cookies through your browser and through the controls described in our Cookie Policy.

04Analytics

We use analytics providers to understand how the Services are used so we can improve them. These providers process usage data on our behalf and may set their own cookies. Where required, we rely on your consent for analytics that are not strictly necessary.

05How We Use Information

We use information to:

• provide, operate, and improve the Services;
• process orders, payments, shipping, returns, and subscriptions;
• create and manage accounts and memberships;
• respond to inquiries and provide customer support;
• send transactional messages and, with your consent where required, marketing communications;
• maintain safety, prevent fraud, and enforce our Terms of Use; and
• comply with legal obligations.

06Purchases & Payments

When you buy from us, we use your information to fulfill and support your order under our Terms of Sale. Payments are handled by third-party payment processors subject to their own terms and privacy notices. We receive confirmation of payment and limited details (such as the last four digits of a card and its expiration) but not full card numbers.

07Email & Marketing

We send transactional emails related to your account and orders, and — where you have opted in or as otherwise permitted by law — marketing emails. You can opt out of marketing at any time using the unsubscribe link or as described in our Email Communications policy. Text messaging is governed by our SMS Terms.

08Accounts

Some features require an account. You are responsible for keeping your credentials confidential. You may update or delete your account information by signing in or contacting us at support@drinkaforce.com.

09How We Share Information

We do not sell your personal information for money. We share information only as follows:

• Service providers — vendors who perform services for us (payment processing, shipping, hosting, analytics, customer support, email and SMS delivery) under contracts that limit their use of the information.
• Legal and safety — when required by law or to protect the rights, property, or safety of AFORCE, our customers, or others.
• Business transfers — in connection with a merger, financing, acquisition, or sale of assets, subject to this Policy.

Some jurisdictions treat certain advertising-related data sharing as a “sale” or “sharing.” See Section 12 for your rights and controls.

10Security & Retention

We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. We retain information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

11Children

The Services are intended for adults and are not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact legal@drinkaforce.com and we will take appropriate steps to delete it.

12International Users

We operate from the United States, and information we collect may be processed in the United States and other countries whose data protection laws may differ from those in your country. Where we transfer personal information internationally, we take steps designed to provide appropriate protection consistent with applicable law.

Placeholder for counsel: confirm whether GDPR/UK GDPR obligations (lawful bases, EU/UK representative, international transfer mechanisms) apply based on the go-to-market plan.

13California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended (“CCPA/CPRA”), provides rights to know, delete, correct, and opt out of certain sharing of personal information, and a right not to be discriminated against for exercising them. We do not sell personal information for money. To the extent any data sharing for cross-context behavioral advertising is treated as “sharing,” you may opt out using the controls in our Cookie Policy or by contacting us.

Placeholder for counsel: confirm CCPA/CPRA applicability thresholds, categories table, retention disclosures, and any other U.S. state privacy laws (e.g., Virginia, Colorado, Connecticut) to be reflected here.

14Your Choices & Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. You can:

• update account details by signing in;
• opt out of marketing email and SMS at any time;
• manage cookies through your browser and our controls; and
• submit a rights request to legal@drinkaforce.com.

We will verify and respond to requests as required by applicable law. You may authorize an agent to act on your behalf, subject to verification.

15Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the version and date above and, where appropriate, provide additional notice. Your continued use of the Services after an update means you accept the revised Policy.

16Contact Us