Hydration

AFORCE · Performance hydration

The Pause

Before your next move,
take a pause.

Performance hydration in 12 fl oz cans and portable sticks, paired with a preparation app designed around your day.

Coming soon · No purchase required to join

Pause. Hydrate. Lock-In. Perform.

Preparation begins here
The Hydration

Hydration with a place in your ritual.

Cans for the everyday. Sticks for wherever you go. Products are coming soon; explore the range and join the waitlist for ordering updates.

Brandon and Julius Burrell, brothers and founders of AFORCE
The Founders

It began with a pause.

Before sunrise on Fort Lauderdale Beach, Brandon Burrell found the stillness that changed how he thought about hydration and performance. One call to his brother Julius turned that moment into a shared mission: build a system that helps people prepare before pressure arrives.

Brandon created the momentum. Julius built the structure. Different strengths, one shared standard.

Brandon BurrellFounder & CEO
Julius BurrellCo-Founder
Meet the brothers behind AFORCE →
The Ritual

The pause is where
preparation begins.

Before the meeting, the school run, the first take or the first whistle: a moment to choose how you begin. A breath starts it. The full ritual carries it forward.

01

Pause

Take a breath. Make space before you act.

02

Hydrate

Make hydration your first intentional action.

03

Lock-In

Choose what matters. Bring your attention to it.

04

Perform

Step into your moment. Put your preparation into practice.

A woman pauses in a recording studio with headphones around her neck and an AFORCE can in her hand

Before the workdayOne breath before the day asks more of you.

Before the school runA moment for yourself before showing up for others.

Before the first takeSpace to focus on what you want to create.

The AFORCE OS · Product preview

Say what’s coming.
Make room to prepare.

A preparation app in development. Describe an upcoming moment, review a proposed plan, and reflect afterward.

Explore the OS preview →

Features, availability and membership details will be confirmed at launch.

One Breath · Illustrative concept

“I land at three.
My presentation is at six.”

Your momentPresentation · 6:00 PM
Proposed preparation4:30 PM · Time to settle in

Review the plan. Approve what works for you.

Preview only · No actions taken

The AFORCE community

Different lives.
One shared standard.

Five perspectives.
A shared appreciation for
something different.

Top-notch. Super clean.

“AFORCE drinks are top-notch and super clean-tasting. I would pick them over anything on the market.”

Kelly H.Entrepreneur · San Diego, CA

Extremely well done.

“These drinks are super clean-tasting and extremely well done!”

Davey A.CEO, Travel Gate · New York, NY

A shift worth getting excited about.

“The drinks and sticks are a game changer. I’m excited to see a new shift in the market beyond traditional beverages.”

Tasha B.Nurse · Birmingham, AL

Let’s go, AFORCE.

“AFORCE has completely changed the game. The brothers created something the world has been waiting for. Let’s go, AFORCE!”

Rose K.Managing Director, Accounting · Fort Lauderdale, FL

A force to reckon with.

“AFORCE is a force to reckon with, and the brand is about to take the world by storm. The products are amazingly clean!”

Bill C.Surgeon · Los Angeles, CA

Individual opinions and experiences.

Before you join

A few things,
answered plainly.

Can I order AFORCE yet?

Products are coming soon. Join the launch waitlist to hear when ordering opens.

Does joining the waitlist cost anything?

No purchase is required to join the launch waitlist.

What is AFORCE OS?

A preparation app in development. The current preview shows how you could describe an upcoming moment, review a plan and reflect afterward. Features and access details will be confirmed at launch.

How is Founding 250 different?

The general waitlist is for launch updates. Founding 250 is a proposed early-member program associated with the Brickell, Miami launch.

When will products launch, and where will you ship?

Launch timing and shipping details will be announced before ordering opens.

Is AFORCE OS included with a purchase?

AFORCE OS access, membership and pricing details will be confirmed at launch.

Early access · AFORCE launch

Your next moment starts with a pause.

Join the launch waitlist to hear when hydration ordering and AFORCE OS access open. Get availability and Founding 250 updates in one place.

No purchase required. Privacy policy.
Explore Founding 250 →